An AI workforce that talks to customers, learns their needs, and acts on them across channels—collecting payments, winning back churned users, driving sales, and onboarding people.
Boom reaches out to your customers before you lose them.
We run proactive outbound conversations at scale: recovering churned users, re-engaging drop-offs, and protecting revenue you thought was gone. AI agents hold real conversations with your customers over SMS, email, WhatsApp, or phone, in their language, on the channel they actually answer.
Every month, companies lose 5-15% of revenue to churn, and more walks out through abandoned signups and failed onboarding. The tools built to fix this don't work. Win-back emails get ignored. Cancel flows only catch people at the door. Hiring humans doesn't scale. Boom does the one thing that works: a real conversation. 1,000x the reach of manual outreach, and the customer can reply.
One system for customer conversations comprising four connected components: a shared human and AI inbox, a customer data platform, a workflow builder, and conversation extraction.
Boom Updates API Initiative Management and Shared Inbox Features
Boom introduced process updates to its API-launched initiatives, conversational tracking, and shared inbox. Initiatives triggered via the API now automatically enroll participants and commence sending rather than remaining in draft status. Conversation nodes now provide visibility into wait statuses and projected completion times. Finally, the shared inbox 'Done' view has been updated to remove conversations not assigned to the active user.
New feature
Boom Adds Multiple Success Metrics for Journey Analytics
Boom updated its journey analytics tool to support multiple success metrics for a single journey. Users can assign specific names and aggregation methods—including count, sum, average, or max—to each metric. Attribution now begins from the initial outbound message to improve accuracy in calculating replies across WhatsApp and email, and users may pull value metrics from external records, such as order totals. Additionally, the platform now allows filtering by journey version to enable performance comparisons over time.
New feature
Boom Updates Sidekick Composer and Data Export Tools
Boom introduced several functional updates to its Sidekick composer and Data View components. Users can now export conversation data (including transcripts and attachments) directly from Data View. The Sidekick now supports drag-and-drop imagery or PDFs for message composition and includes a real-time WhatsApp message preview for templates. Additional updates include configurable free-text inactivity timeouts for conversation nodes and direct navigation to the Conversations view from the initiative sidebar.
New feature
Boom Introduces Staging and Production Environment Support for Journeys
Boom has launched staging and production environment support for journeys. Users can now configure environment-specific values using variables, and HTTP Request nodes now authenticate using secrets tied to the selected environment. This functionality allows developers to test and deploy journeys without duplicating nodes or manually editing configurations between environments.
New feature
Boom Launches Journey Analytics Dashboard for Initiatives
Boom has launched a Journey Analytics dashboard to provide end-to-end performance monitoring for marketing campaigns. The dashboard includes visual funnels for reach and reply rates, as well as KPI trackers for message delivery performance. Users may assign custom success metrics to define business outcomes, such as sales or bookings, and view granular success rates and generated value. The update also integrates real-time reading and reply metrics directly into the platform's visual journey map.
