ResearchBenchmarksLife Time Value Prediction on Baidu Ads 365-day horizonLife Time Value Prediction on Baidu Ads 365-day horizonFollow1.9581NRMSEHT-GNN1.9115282.2258892.540252.854611Jan 19, 2026Evaluation resultsMethodMethodLinksNRMSENMAEGINIAUCHT-GNN2026.011.95810.77690.73180.7254MDME2026.012.32340.86960.70010.7267HST-GT2026.012.59690.92690.71010.7107expLTV2026.012.89860.93660.71050.7288ZILN2026.012.98560.97960.65430.6258XGBoost2026.013.12241.05650.66640.6867