ResearchBenchmarksLife Time Value Prediction on Baidu Ads 30-day horizonLife Time Value Prediction on Baidu Ads 30-day horizonFollow0.7476NRMSEHT-GNN0.7306680.8449590.959251.073541Jan 19, 2026Evaluation resultsMethodMethodLinksNRMSENMAEGINIAUCHT-GNN2026.010.74760.19690.995593.61MDME2026.010.87860.36650.816987.4HST-GT2026.010.96020.48370.897784.99expLTV2026.010.99150.54150.846288.75ZILN2026.011.05260.65270.703478.83XGBoost2026.011.17090.71660.766278.67