Hindsight
AI-powered win-loss analysis, buyer interviews, and competitive intelligence tools for B2B software companies.
About Hindsight
Hindsight's AI helps teams understand why they win or lose deals - and use that insight to win more.
Our platform is used by teams like Ironclad, LaunchDarkly, and Klaviyo to build workflows on top of their GTM data.
1. Build battlecards, objection handling guides, and case studies that never go out of date 2. Create AI roleplays based on real conversations your sales team is having 3. Analyze 1000s of deals to create reports and alerts for your GTM, product, and strategy teams.
Products
A verified, AI-ready layer on top of GTM data.
AI-powered win-loss intelligence analyzing 100% of deals automatically.
Arms reps to win the next deal, grounded in real buyer evidence, delivered in Slack.
Proprietary buyer truth captured via AI interviews fed back into the deal record.
Turns the corrected record into ranked, routed plays delivered to reps in Slack with the exact message to run.
MCP and REST access to the verified deal record with user-scoped OAuth and RBAC on every request.
What customers say
“We went from one very specific tool to something that helps in ten different areas — win-loss, competitive intel, pricing, and feedback extraction. The impact in just a few months has been pretty incredible.”
Simpro Group uses Hindsight through Slack for deal-specific competitive guidance and uses call and CRM data for win-loss insights. Hindsight reports that Simpro's Q4 closed-won rate increased by 10 percentage points…
Case study
Security and compliance
As reported by Hindsight. Ask for audit reports before you buy.
- SOC 2 Type IICompliant
- Data encrypted at rest
- Data encrypted in transit
- MFA required for critical services
- Password management policy enforced
- Access control and authorization
- Web Application Firewall (WAF)
- Disaster recovery
- Incident response policy established
- Automated backups enabled
- Data recovery process established
- Disaster recovery plans tested
- Recovery data isolated
- DMARC policy and verification used
- Email account access restricted
- Email settings block malicious content
- Anti-malware deployed on end-user devices
- Data encrypted on end-user devices
- Firewall maintained on end-user devices
- Mobile device management (MDM) used
- Active discovery tools used
- Administrator access restricted
- Automated security scanning performed on infrastructure
- Configuration management system established
- Firewall restricts public access to infrastructure
- Infrastructure changes logged
- Infrastructure changes require review
- Infrastructure deployed using infrastructure-as-code tool
- Production deployment access restricted
- Unauthorized assets addressed and removed
- Unique production database authentication enforced
- Audit log management process maintained
- Audit logs collected
- Infrastructure performance monitored
- Log management used
- Network infrastructure monitored
- Acceptable use policy established
- Asset inventory maintained
- Asset management policy established
- Change management policy established
- Changelog established and maintained
- Code of conduct established
- Company security commitments externally communicated
- Data-flow diagrams maintained
- External support resources available
- Offboarding process established
- Onboarding process established
- Password manager used
- Performance evaluations conducted
- Physical access restricted
- Reference checks performed for employees
- Roles and responsibilities specified
- Service description communicated
- Software development lifecycle established
- System changes externally communicated
- System changes internally communicated
- Risk assessments performed
- Risk management policy established
- Vendor inventory maintained
- Vendor management program established
- Automated software patch management performed
- Penetration testing findings remediated
- Vulnerability management policy established
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