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Online Click-Through Rate Prediction research benchmarks · SOTA2 Research

Online Click-Through Rate Prediction

Benchmarks

Dataset NameSOTA MethodSort

Dataset NameSOTA methodMetricTrendResultsLast Updated

Taobao display advertising system A/B Test mid-2025 deployment (Online)

12.6CTR Lift

1

Feb 26, 2026

Popular datasets

Taobao display advertising system

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