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Taobao display advertising system dataset and benchmarks · SOTA2 Research

Research Datasets

Taobao display advertising system

Benchmarks

Task NameDataset NameSOTA MethodSort

Task NameDataset NameSOTA ResultTrendResults

Taobao display advertising system Online A/B test (2018-06-07 to 2018-07-12)

20.7CTR Gain

6

Online Click-Through Rate Prediction

Taobao display advertising system A/B Test mid-2025 deployment (Online)

12.6CTR Lift

1

Popular tasks

CTR Prediction Online Click-Through Rate Prediction

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