ResearchTasksMarketing Mix ModelingMarketing Mix ModelingFollowBenchmarksDatasetSOTA methodSortMost resultsRecently updatedMost papersApplyDatasetSOTA methodMetricTrendResultsLast updatedMMM Data (holdout)DeepCausalMMM0.843R22Apr 28, 2026MMM (train)DeepCausalMMM0.949R22Apr 28, 2026