Marketing Mix Modeling on MMM Data (holdout)
0.843R2DeepCausalMMM
Evaluation Results
| Method | Links | ||
|---|---|---|---|
| DeepCausalMMMScope=Panel, Time (s)=4892025.10 | 0.843 | 0.53 | |
| Ridge (Robyn-style)Scope=National, Time (s)=<12025.10 | -12.43 | 17 |
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| Method | Links | ||
|---|---|---|---|
| DeepCausalMMMScope=Panel, Time (s)=4892025.10 | 0.843 | 0.53 | |
| Ridge (Robyn-style)Scope=National, Time (s)=<12025.10 | -12.43 | 17 |