ResearchBenchmarksMulti-touch Attribution on LinkedIn Marketing DatasetMulti-touch Attribution on LinkedIn Marketing DatasetFollow89.6Channel A ContributionMMM65.78471.96778.1584.333May 14, 2025Evaluation resultsMethodMethodLinksChannel A ContributionChannel B ContributionMMMDescription=ground-tru...Description=ground-truth model, Trials=5, Confidence Interval=95% CI2025.0589.610.4LiDDATrials=5, Confidence I...Trials=5, Confidence Interval=95% CI2025.0582.617.4CausalMTATrials=5, Confidence I...Trials=5, Confidence Interval=95% CI2025.0566.733.3