Attribution Estimation on LinkedIn Ad Platform Incrementality Tests
19.61Attributiona^DDA_tilde
Evaluation Results
| Method | Links | ||
|---|---|---|---|
| a^DDA_tildeTest index=22025.05 | 19.61 | 16.81 | |
| a^exp (Ground Truth)Test index=32025.05 | 16.65 | 3.93 | |
| a^DDA_hatTest index=32025.05 | 15.21 | 11.65 | |
| a^DDA_hatTest index=22025.05 | 14.96 | 11.78 | |
| a^DDA_tildeTest index=12025.05 | 12.54 | 10.52 | |
| a^exp (Ground Truth)Test index=22025.05 | 9.73 | 1.71 | |
| a^DDA_tildeTest index=32025.05 | 9.54 | 7.53 | |
| a^exp (Ground Truth)Test index=12025.05 | 8.72 | 0.01 | |
| a^DDA_hatTest index=12025.05 | 7.65 | 4.95 |