Multi-slot Guaranteed Display Advertising Allocation on Meituan Online Traffic (70% Gray-Scale)
42.17Merchant ROIJoint Optimization Framework for Multi-Slot GD (DID)
Evaluation Results
| Method | Links | ||||||
|---|---|---|---|---|---|---|---|
| Joint Optimization Framework for Multi-Slot GD (DID)Experiment=DID Effect2026.05 | 42.17 | 29.13 | 7.67 | 23.35 | 28.17 | 2.12 | |
| Joint Optimization Framework for Multi-Slot GD (Treatment)Experiment=A/A Effect (Treatment)2026.05 | 25.06 | -4.75 | 12.1 | 13.35 | 49.87 | -2.9 | |
| Baseline System (Control)Experiment=A/A Effect (Control)2026.05 | -17.11 | -33.87 | 4.42 | -10.01 | 21.7 | -5.03 | |
| Joint Optimization Framework for Multi-Slot GD (A/B)Experiment=A/B Effect2026.05 | -41.82 | 64.76 | 0.99 | 4.57 | 28.99 | -3.95 |