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A/B Testing

Content and campaigns · by Unbounce

No-code landing page A/B testing tool for creating page variants, launching tests, and getting conversion insights.

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What it does

No-code landing page A/B testing tool for creating page variants, launching tests, and getting conversion insights.

  • Build and publish high-converting landing pages
  • A/B test landing page variants
  • AI-driven landing page traffic optimization
  • AI copywriting for landing page content
  • Lead generation and conversion optimization
Category
Content and campaigns
Users
Agencies, Ecommerce, SaaS companies, Small businesses and 2 more
Public API
Not offered

Not yet disclosed: deployment options, platforms, languages and support channels.

Product insights

Evidence for this product in each industry and task.

#3 · analyze dataView ranking →

Adoption

Who uses it?

“To address this, Going leveraged Unbounce’s A/B testing tools to tweak their call to action (CTA). They tested two variations on their homepage: “Sign up for free” versus “Trial for free”.”

Read supporting sources
  • To address this, Going leveraged Unbounce’s A/B testing tools to tweak their call to action (CTA). They tested two variations on their homepage: “Sign up for free” versus “Trial for free”.
    Read source · unbounce.com ↗
  • Online travel company, Going, achieved triple-digit conversion growth by using Unbounce to A/B test a three word change to a call to action.
    Read source · unbounce.com ↗
  • Going noticed they had a major challenge in converting website visitors to premium plan subscribers. They used our A/B testing feature to improve their call to action (CTA) from “Sign up for free” to “Trial for free.
    Read source · unbounce.com ↗

Customer satisfaction

Are customers happy with it?

“The result from winning variant (B) was a 104% increase in trial starts! Three words significantly boosted their conversion rates and reached record-breaking organic traffic numbers.”

Read supporting sources
  • The result from winning variant (B) was a 104% increase in trial starts! Three words significantly boosted their conversion rates and reached record-breaking organic traffic numbers.
    Read source · unbounce.com ↗

Value for money

Are the benefits worth the cost?

No data available.

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Popularity

How much interest does it attract?

Coming soon

Product-specific search-interest measurement is not available yet.

Pricing

  • Free trial$0
  • Subscription$112/month
    • Billed annually

Prices as published by Unbounce, checked Nov 2026.

Security and compliance

As reported by Unbounce. Ask for audit reports before you buy.

  • PCI DSSCompliant
  • CASLCompliant

Alternatives

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