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Search ads

Advertising and personalization · by Google Ads

Custom campaigns that appear when people search for businesses like yours on Google Search; advertisers pay per click.

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What it does

Custom campaigns that appear when people search for businesses like yours on Google Search; advertisers pay per click.

  • online advertising campaigns
  • lead generation
  • brand awareness
  • customer acquisition on Google and YouTube
  • product inventory promotion on Google Shopping surfaces
Category
Advertising and personalization
Built for
Retail and ecommerce
Users
businesses seeking leads, sales, and brand awareness across Google and YouTube
Public API
Not offered

Not yet disclosed: deployment options, platforms, languages and support channels.

Product insights

Evidence for this product in each industry and task.

#8 · manage advertising campaignsView ranking →

Documented feature

“For example, say, you sell sports shoes. With a broad match keyword such as “running shoes”, your ad could potentially show up for searches of “best shoes for marathons”, “comfy trainers for exercise”, or even “reviews of…”

Read product documentation
  • For example, say, you sell sports shoes. With a broad match keyword such as “running shoes”, your ad could potentially show up for searches of “best shoes for marathons”, “comfy trainers for exercise”, or even “reviews of…
    Read source · business.google.com ↗
  • Underpinned by AI technology, Google Ads tools and features can process vast amounts of data and respond to complex consumer signals. With bidding, placement, and assets adjusted automatically, it now takes less time and…
    Read source · business.google.com ↗

Pricing

  • Free plan$0

Prices as published by Google Ads, checked Nov 2026.

Security and compliance

No security details published yet

Google Ads hasn't published certifications or security practices for Search ads that we could find. Ask their team for audit reports.

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