Google Ads

Google's online advertising platform, enabling businesses to run campaigns across Google and YouTube to reach customers.

About Google Ads

Google's online advertising platform, enabling businesses to run campaigns across Google and YouTube to reach customers.

Products

  • Google Ads

    Advertising & PersonalizationFree plan

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    Online advertising platform enabling businesses to run campaigns across Google and YouTube.

  • Performance Max

    Advertising & PersonalizationFree plan

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    Single campaign type that helps find valuable customers across Google channels like Search, YouTube, Display, and more.

  • YouTube Ads

    Advertising & PersonalizationFree plan

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    Advertising campaigns to drive outcomes and build connections with engaged viewers on YouTube, powered by Google AI.

  • Search ads

    Advertising & PersonalizationFree plan

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    Custom campaigns that appear when people search for businesses like yours on Google Search; advertisers pay per click.

  • Demand Gen

    Advertising & PersonalizationFree plan

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    Create and convert new customer demand on YouTube, Discover, and Gmail with visual storytelling tailored to specific audiences.

  • Display ads

    Advertising & PersonalizationFree plan

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    Promote your business with visually engaging ads when people are browsing relevant websites and apps, watching YouTube videos, and checking Gmail.

  • Shopping

    Advertising & PersonalizationFree plan

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    Promote online and local inventory to turn shoppers into customers and boost sales on your website or in your physical store.

  • Merchant Center

    Ecommerce & MerchandisingFree plan

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    Free account to help shoppers discover and buy your products across Google Search, Maps, YouTube, and Images.

  • Google Analytics

    BI & Decision IntelligenceFree plan

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    Understand your website traffic; listed as a no-cost solution within the Google Ads ecosystem.

  • Google Business Profile

    SEO & AI Search VisibilityFree plan

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    List your business on Google Search and Maps; no-cost solution for managing business presence.

  • Google Ads Editor

    Advertising & PersonalizationFree plan

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    Quickly and easily edit campaigns at scale.

  • Google Ads Mobile App

    Advertising & PersonalizationFree plan

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    Track your campaign anywhere in real-time.

  • Keyword Planner

    Advertising & PersonalizationFree plan

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    Optimise with the right keyword.

  • Reach Planner

    Advertising & PersonalizationFree plan

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    Customise your YouTube media strategy.

  • Manager Accounts

    Advertising & PersonalizationFree plan

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    Manage multiple ads accounts.

What customers say

“Google Ads allows us to meet our customers at every point.”
Kelly MoffatGoogle Ads customer
“There really is no better platform than Google Ads to reach the entire world.”
Josh Kilmer-PurcellGoogle Ads customer
  • Search ads

    Asutra used Keyword Planner to identify magnesium demand, then ran Shopping, Search and Performance Max campaigns. Google reports Performance Max increased ROAS by 84% and click-through rate by 27% in 2022.

    Case study
  • Google Ads

    BlendJet used an ASMR-inspired YouTube video and target ROAS bidding, letting Google Ads choose placements. Google reports 413% revenue growth and 3.85X ROAS.

    Case study
  • YouTube Ads

    Princess Polly used Search, Smart Shopping and YouTube campaigns to reach shoppers and expand internationally. Google reports 30:1 ROI from Search and Smart Shopping and 20:1 ROI from YouTube.

    Case study

Security and compliance

As reported by Google Ads. Ask for audit reports before you buy.

SubprocessorsAcolite, Airwork, Amby Health, AMP Robotics, Avery, Balto, Confido, Cuppa AI, Giga, Grain, Handl, Kabilah, Inc., Mailrelay, NeoDocs, Onshore, Inc., Panta Insurance Services, Resolve, Saga, Inc., screenpipe, Spate, Taiv, TesterArmy, Thatch, Tinfoil, Vimmerse, Movavi, Unleash live, Careerflow, Artly AI, LarkAI Technologies, Inc., Volaren

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