Analytics and infrastructure platform for ecommerce teams to track product visibility in AI shopping surfaces, optimize product data, and enable instant checkout.
Wildcard is the full-stack AEO & GEO platform for ecommerce and retail brands. We audit and action on how you show up across across AI search and AI shopping platforms like ChatGPT, Google AI Overviews, Gemini, Amazon Rufus/Alexa, and Walmart Sparky. We build the roadmap to close the gaps, and create the content that gets you recommended.
Most tools stop at a visibility score. We do the work, and are built for ecommerce brands and retailers, not SaaS. Brands using Wildcard now show up first in AI answers where they used to be invisible.
Wildcard is building the command center for agentic commerce, everything brands need to serve a new type of shopper: AI agents; including support for emerging standards like the Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP).
Web-based workspace to track product visibility across AI shopping surfaces, enrich catalog data, publish approved content, and measure AI-attributed revenue.
What customers say
Gainful used Wildcard to improve product and collection pages and publish content for AI shopping queries. Wildcard reports AI-referred sessions increasing from 654 to 3,769 and AI’s traffic share rising from 0.5% to…
Eric Javits used Wildcard for catalog and content improvements aimed at AI discovery. Wildcard reports AI-referred sessions increasing from 546 to 1,703 and AI-driven checkouts rising 175% from April to July 2026.
Dosaze used Wildcard to track AI visibility, improve product data, publish content, and pursue earned sources. Wildcard reports brand presence rising from 1.16% to 23.25% and source rank improving from #3 to #1 between…
Wildcard Launches Beta for AI-Native Instant Checkout
Wildcard has launched an early access beta for a new checkout infrastructure, enabling merchants to facilitate instant product purchases directly within ChatGPT and Gemini. The feature implements the Agentic Commerce Protocol (ACP) for ChatGPT and the Universal Commerce Protocol (UCP) for Google AI environments. This integration allows orders to sync with existing order management systems and payment processors—including Stripe, Google Pay, and Razorpay—without requiring merchants to re-platform their current commerce stacks. The system is designed to maintain the merchant of record status for the business.
