Spend Threshold Optimization on Large-scale A/B Test (online)
36Revenue LiftGuardrailed Uplift Targeting
Evaluation results
| Method | Links | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Guardrailed Uplift TargetingAssignment Strategy=Optimized policy based on Causal Forest uplift estimation, Control Policy=Static baseline (S2 assigned to all customers)2025.12 | 36 | 0.04 | 5.49 | 0 | -14 | 0.21 | 82 | 0.075 |