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Ranking on Target.com Online A/B Test (Live Traffic)

1.52CTR LiftUR + EF
0.20960.54980.891.2302Feb 26, 2026

Evaluation results

MethodLinks
UR + EFMethodology=Unified Ranking, Features=Engagement Features2026.021.522.722.38
UR + EF + CLMethodology=Unified Ranking, Features=Engagement Features, Labeling=Conversion-Weighted Labeling2026.021.462.812.85
URMethodology=Unified Ranking2026.020.261.211.28