ResearchBenchmarksOnline A/B Testing on Tencent's WeiXin ChannelsOnline A/B Testing on Tencent's WeiXin ChannelsFollow77.96GMV LiftOneRanker5.648824.421943.19561.9681Mar 3, 2026Evaluation resultsMethodMethodLinksGMV LiftGMV Lift CINormalized GMV LiftNormalized GMV Lift CICost LiftCost Lift CIOneRankerTraffic Phase=20%Traffic Phase=20%2026.0377.960.28490.644621.391.146299.58OneRankerTraffic Phase=5%Traffic Phase=5%2026.0340.67-0.8321.342716.370.71946.32OneRankerTraffic Phase=80%Traffic Phase=80%2026.038.43-0.45310.351.880.449332.61