ResearchBenchmarksGenerative Recommendation on Tencent WeChat Channels advertising traffic (March 7 to March 11, 2026)Follow1.5GMV LiftUniVA1.01121.13811.2651.3919May 7, 2026Evaluation ResultsMethodMethodLinksGMV LiftGMV (Normal) LiftUniVAOnline Version=v2 with...Online Version=v2 with Generation-as-Ranking2026.051.51.42UniVAOnline Version=v1 w/o...Online Version=v1 w/o Generation-as-Ranking2026.051.031.17