Generative Recommendation on Kuaishou Advertising Platform Online A/B Test
4.32Revenue Change (%)UVR + DBS
Evaluation results
| Method | Links | ||
|---|---|---|---|
| UVR + DBSSetting=Serving Optimization2026.02 | 4.32 | 20 | |
| GR4ADComponents=UVR + DBS + LazyAR2026.02 | 4.28 | 117 | |
| Unified VSL & RSPO (UVR)Setting=Learning Optimization2026.02 | 4.01 | -25 | |
| UVR + DBS + DeepSeek-MTPSetting=Serving Optimization2026.02 | 3.98 | 117 | |
| VSL + RSPOSetting=Learning Optimization2026.02 | 3.86 | -25 | |
| VSL + GRPOSetting=Learning Optimization2026.02 | 3.21 | -25 | |
| VSL + DPOSetting=Learning Optimization2026.02 | 3.16 | -25 | |
| VSLSetting=Learning Optimization2026.02 | 2.8 | -25 | |
| UA-SIDSetting=+ UA-SID2026.02 | 1.92 | 0 | |
| OneRec-V2Setting=GR-Base2026.02 | 1.68 | — |