ResearchBenchmarksBidding Strategy Optimization on Online DSP Traffic TargetROAS campaigns A/B (test)Bidding Strategy Optimization on Online DSP Traffic TargetROAS campaigns A/B (test)Follow100ImpressionsUB-2.4424.15550.7577.345Oct 17, 2025Evaluation resultsMethodMethodLinksImpressionsClicksGross Merchandise Volume (GMV)CostROAS 70% RateUBdescription=Unified Bi...description=Unified Bidding baseline2025.10100100100100100HOB-Zdistribution=ZIE, stra...distribution=ZIE, strategy=Holistically Optimized Bidding2025.106.53.233.11NUB-Gdistribution=Gamma, st...distribution=Gamma, strategy=Non-Unified Bidding2025.102.10.91.20.4-0.3NUB-Zdistribution=ZIE, stra...distribution=ZIE, strategy=Non-Unified Bidding2025.101.50.6-1.51.62