ResearchBenchmarksApp Recommendation on Microsoft Store Online AB TestApp Recommendation on Microsoft Store Online AB TestFollow16.3Relative LiftPCR-CA1.39685.26599.13513.0041Aug 25, 2025Evaluation resultsMethodMethodLinksRelative LiftCTRCVRHER95% CI Lower BoundP-ValuePCR-CAMetric=CVR, Duration=2...Metric=CVR, Duration=2 weeks2025.0816.3—16.3—1.42610.29PCR-CAMetric=CTR, Duration=2...Metric=CTR, Duration=2 weeks2025.0810.5210.52——0.34130.03PCR-CAMetric=HER, Duration=2...Metric=HER, Duration=2 weeks2025.081.97——1.970.150.04