Decoupled Guidance: Disentangling Subject and Context Pathways in Text-to-Image Personalization
About
Text-to-image personalization aims to generate a user-provided subject in novel scenes described by text. However, most existing methods encode subject identity (fidelity) and context (editability) through the same conditioning pathway, forcing the two to compete for attention-map resources. We refer to this phenomenon as conditioning entanglement and show that it induces a fidelity-editability trade-off. We further provide causal evidence by replacing the target subject token with a generic subject token, which produces shifts in attention allocation and corresponding changes in context adherence. To this end, we propose Decoupled Guidance (DeGu), a plug-and-play framework that routes subject identity and scene context through two independent guidance streams. We further introduce a spatial mixing mechanism that dynamically fuses these streams, ensuring each operates within its semantically relevant region without interference. Furthermore, DeGu can be readily applied to existing personalization methods without modifying the underlying backbone models, consistently improving the overall personalization performance while enabling inference-time control over the fidelity-editability balance, across diverse methods and backbones, including flow-matching Diffusion Transformers (DiTs).