Unbiased Rectification for Sequential Recommender Systems Under Fake Orders
About
Fake orders pose increasing threats to sequential recommender systems by misleading recommendation results through artificially manipulated interactions, including click farming, context-irrelevant substitutions, and sequential perturbations. Unlike injecting carefully designed fake users to influence recommendation performance, fake orders embedded within genuine user sequences aim to disrupt user preferences and mislead recommendation results, thereby manipulating exposure rates of specific items to gain competitive advantages. To protect users' authentic interest preferences and eliminate misleading information, this paper aims to perform precise and efficient rectification on compromised sequential recommender systems while avoiding the enormous computational and time costs of retraining existing models. Specifically, we identify that fake orders are not absolutely harmful - in certain cases, partial fake orders can even have a data augmentation effect. Based on this insight, we propose Dual-view Identification and Targeted Rectification (DITaR), which primarily identifies harmful samples to achieve unbiased rectification of the system. The core idea of this method is to obtain differentiated representations from collaborative and semantic views for precise detection, and then filters detected suspicious fake orders to select truly harmful ones for targeted rectification with gradient ascent. This ensures that useful information in fake orders is not removed while preventing bias residue. Moreover, it maintains the original data volume and sequence structure, thus protecting system performance and trustworthiness to achieve optimal unbiased rectification. Extensive experiments on three datasets demonstrate that DITaR achieves superior performance compared to state-of-the-art methods in terms of recommendation quality, computational efficiency, and system robustness.