GEMs: Breaking the Long-Sequence Barrier in Generative Recommendation with a Multi-Stream Decoder
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While generative recommendations (GR) possess strong sequential reasoning capabilities, they face significant challenges when processing extremely long user behavior sequences: the high computational cost forces practical sequence lengths to be limited, preventing models from capturing users' lifelong interests; meanwhile, the inherent "recency bias" of attention mechanisms further weakens learning from long-term history. To overcome this bottleneck, we propose GEMs (Generative rEcommendation with a Multi-stream decoder), a novel and unified framework designed to break the long-sequence barrier by capturing users' lifelong interaction sequences through a multi-stream perspective. Specifically, GEMs partitions user behaviors into three temporal streams$\unicode{x2014}$Recent, Mid-term, and Lifecycle$\unicode{x2014}$and employs tailored inference schemes for each: a one-stage real-time extractor for immediate dynamics, a lightweight indexer for cross attention to balance accuracy and cost for mid-term sequences, and a two-stage offline-online compression module for lifelong modeling. These streams are integrated via a parameter-free fusion strategy to enable holistic interest representation. Extensive experiments on large-scale industrial datasets demonstrate that GEMs significantly outperforms state-of-the-art methods in recommendation accuracy. Notably, GEMs is the first lifelong GR framework successfully deployed in a high-concurrency industrial environment, achieving superior inference efficiency while processing user sequences of over 100,000 interactions.