Synergistic Integration and Discrepancy Resolution of Contextualized Knowledge for Personalized Recommendation

The integration of large language models (LLMs) into recommendation systems has revealed promising potential through their capacity to extract world knowledge for enhanced reasoning capabilities. However, current methodologies that adopt static schema-based prompting mechanisms encounter significant limitations: (1) they employ universal template structures that neglect the multi-faceted nature of user preference diversity; (2) they implement superficial alignment between semantic knowledge representations and behavioral feature spaces without achieving comprehensive latent space integration. To address these challenges, we introduce CoCo, an end-to-end framework that dynamically constructs user-specific contextual knowledge embeddings through a dual-mechanism approach. Our method realizes profound integration of semantic and behavioral latent dimensions via adaptive knowledge fusion and contradiction resolution modules. Experimental evaluations across diverse benchmark datasets and an enterprise-level e-commerce platform demonstrate CoCo's superiority, achieving a maximum 8.58% improvement over seven cutting-edge methods in recommendation accuracy. The framework's deployment on a production advertising system resulted in a 1.91% sales growth, validating its practical effectiveness. With its modular design and model-agnostic architecture, CoCo provides a versatile solution for next-generation recommendation systems requiring both knowledge-enhanced reasoning and personalized adaptation.

Lingyu Mu, Hao Deng, Haibo Xing, Kaican Lin, Zhitong Zhu, Yu Zhang, Xiaoyi Zeng, Zhengxiao Liu, Zheng Lin, Jinxin Hu · 2025