Cure or Poison? Embedding Instructions Visually Alters Hallucination in Vision-Language Models

Vision-Language Models (VLMs) often suffer from hallucination, partly due to challenges in aligning multimodal information. We propose Prompt-in-Image, a simple method that embeds textual instructions directly into images. This removes the need for separate text inputs and forces the model to process all content through the visual channel. We evaluate this method on three popular open-source VLMs: Qwen2.5-VL, LLaVA-1.5, and InstructBLIP. The results reveal sharp differences. Prompt-in-Image improves Qwen2.5-VL's performance, increasing POPE accuracy by 4.1 percent (from 80.2 percent to 84.3 percent) and also reducing hallucination rates on MS-COCO. In contrast, LLaVA-1.5 and InstructBLIP experience a severe performance drop, with accuracy falling from around 84 percent to near-random levels. Through detailed analysis, we found that CLIP-based encoders in LLaVA and InstructBLIP exhibit excessive attention bias toward embedded text regions, disrupting visual understanding. In contrast, Qwen's vision encoder handles text-embedded images robustly. Crucially, Prompt-in-Image reduces Qwen's modality gap, enhancing cross-modal alignment by unifying information processing through a single modality.

Zhaochen Wang, Yiwei Wang, Yujun Cai · 2025