Beyond Average: Individualized Visual Scanpath Prediction
About
Understanding how attention varies across individuals has significant scientific and societal impacts. However, existing visual scanpath models treat attention uniformly, neglecting individual differences. To bridge this gap, this paper focuses on individualized scanpath prediction (ISP), a new attention modeling task that aims to accurately predict how different individuals shift their attention in diverse visual tasks. It proposes an ISP method featuring three novel technical components: (1) an observer encoder to characterize and integrate an observer's unique attention traits, (2) an observer-centric feature integration approach that holistically combines visual features, task guidance, and observer-specific characteristics, and (3) an adaptive fixation prioritization mechanism that refines scanpath predictions by dynamically prioritizing semantic feature maps based on individual observers' attention traits. These novel components allow scanpath models to effectively address the attention variations across different observers. Our method is generally applicable to different datasets, model architectures, and visual tasks, offering a comprehensive tool for transforming general scanpath models into individualized ones. Comprehensive evaluations using value-based and ranking-based metrics verify the method's effectiveness and generalizability.