Creative Testing

Market and customer research · by Swayable

Test video ads, social content, messaging, and packaging before spending media budget.

What it does

Test video ads, social content, messaging, and packaging before spending media budget. Swayable delivers statistically significant brand lift results in as little as 24 hours using RCT methodology.

  • Creative pre-testing
  • Brand tracking
  • Research surveys
  • Enterprise creative testing workflow integration
Category
Market and customer research
Built for
Media and entertainment
Users
Enterprise marketing teams, Brands, Agencies, Campaigns and 9 more
Public API
Not offered

Not yet disclosed: deployment options, platforms, languages and support channels.

Product insights

Evidence for this product in each industry and task.

#4 · analyze dataView ranking →

Adoption

Who uses it?

“The Publicis-owned influencer marketing agency uses Swayable to routinely test content and generate insights into which creators and themes drive brand lift metrics.”

Read supporting sources
  • The Publicis-owned influencer marketing agency uses Swayable to routinely test content and generate insights into which creators and themes drive brand lift metrics.
    Read source · www.swayable.com ↗
  • The agency tested multiple ad variants with Swayable to discover that nearly all of the concepts drove positive lifts in favorability, consideration, and purchase intent among sake and seltzer drinkers—validating the idea…
    Read source · www.swayable.com ↗
  • The brand and its agency C+K tested five video ads to measure favorability and purchase intent—learning that one ad highlighting fair pay of employees outperformed the rest.
    Read source · www.swayable.com ↗

Customer satisfaction

Are customers happy with it?

“The Publicis-owned influencer marketing agency uses Swayable to routinely test content and generate insights into which creators and themes drive brand lift metrics.”

Read supporting sources
  • The Publicis-owned influencer marketing agency uses Swayable to routinely test content and generate insights into which creators and themes drive brand lift metrics.
    Read source · www.swayable.com ↗
  • The agency tested multiple ad variants with Swayable to discover that nearly all of the concepts drove positive lifts in favorability, consideration, and purchase intent among sake and seltzer drinkers—validating the idea…
    Read source · www.swayable.com ↗
  • The brand and its agency C+K tested five video ads to measure favorability and purchase intent—learning that one ad highlighting fair pay of employees outperformed the rest. The brand used the results to inform creative…
    Read source · www.swayable.com ↗

Value for money

Are the benefits worth the cost?

No data available.

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Popularity

How much interest does it attract?

Coming soon

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Pricing

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Security and compliance

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