Reverse ETL

What it does

• Customer data activation
• Marketing campaign orchestration
• Advertising audience targeting
• Identity resolution and customer profiling

Category

Data integration and ETL

Built for

Hospitality and travel, Healthcare and life sciences, Logistics and supply chain, Retail and ecommerce and 1 more

Users

Marketers, Data teams, Advertising teams, Operations teams and 7 more

Public API

Not offered

Not yet disclosed: deployment options, platforms, languages and support channels.

Pricing

• Free plan$0

Prices as published by Hightouch, checked Oct 2026.

Security and compliance

As reported by Hightouch. Ask for audit reports before you buy.

• SOC 2 Type IICompliant
• ISO/IEC 27001Compliant
• HIPAACompliant
• SOC 3Compliant

• SAML SSO
• SCIM
• Role-based access control
• Row-level access control
• Audit logs
• Approval flows
• AWS PrivateLink

Reviews

• 

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  Central unified intelligence layer behind Vega and Tapas.

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  Unified platform for data, analytics and AI, built on a lakehouse with a Data Intelligence Engine that understands the unique semantics of your data.

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  Data Warehouse

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  Automatically syncs clean, compliant behavioral data into existing data warehouses like Snowflake, BigQuery, Redshift, Postgres, Azure, and S3 without manual ETL.

• 

  AI Sensing Infrastructure

  by Cognitio Labs Inc.

  Secure ingestion and orchestration of real-world sensor data across healthcare, food systems, and regulated supply chains with real-time data pipelines.

• 

  CustomerLake

  by Databricks

  Agentic CDP embedded in Databricks, natively enabling C360, identity resolution, activation and real-time personalization for marketers.

• 

  Netter Platform

  by Netter, Inc.

  An AI-native data platform that centralizes scattered data sources into a living ontology, allowing users to build dashboards, workflows, and ML models through conversational in...