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MaxDiff
Quantitative prioritization question type for trade-off analysis, built into the platform.
What is MaxDiff?
Quantitative prioritization question type for trade-off analysis, built into the platform. Rank what matters most to an audience with qualitative reasoning behind every score.
Product typeMarket & Customer Research
Pricing ·
Deployment
APINot available
What teams use MaxDiff for
Qualitative market research at scale
Concept and creative optimization
Ethnographic research
Brand positioning and equity insight
Consumer behavior studies
MaxDiff trade-off analysis
Integrations and access
Platforms, integrations, and language support vary by plan and region. Confirm final requirements with the vendor.
Platforms
IntegrationsAPI and webhooks
Languages
Support
What reviewers say
Community reviewsReviews are owned and editable by their authors.
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Enterprise readiness
Compliance claims are normalized from current vendor documentation and independently reviewed by SOTA2.
SOC 2 Type II
SOC 3
ISO/IEC 27001
ISO/IEC 27701
GDPR
Data encryption at rest
Unique production database authentication enforced
Unique account authentication enforced
Production application access restricted
Password policy enforced
Visitor procedures enforced
Cybersecurity insurance maintained
Development lifecycle established
Control self-assessments conducted
Penetration testing performed
Data retention:
Benchmarks and comparisons
Independent benchmarksStructured task results are being verified.
Side-by-side comparisonsComparison workspaces will be available in a later release.
