Categories Companies

Loading the SOTA2 catalog…

Explore

Categories Companies

Contribute

Join SOTA2 Contact

SOTA2

© 2026 SOTA2

Build in Bellevue, USA

CompaniesWell Principled

Well Principled

AI company building a new AI architecture reverse-engineered from the human brain, focused on continual learning, goal discovery, novel planning, and knowledge creation to bolster skilled trades.

VisitClaim or join

Founded: 2018
Headquarters: St. Louis, MO, USA
Company size: 1–10
Products tracked: 4

Products by Well Principled

4 products

Strategic Spend AllocatorLearns how productive each P&L is with R&D and promotion/advertising dollars; recommends optimal total spend and right-sized return-maximizing investments for each division, wit...0.00 reviewsBI & Decision Intelligence

New Product LauncherExtracts maximum value from test-market data; forecasts trial, habituation, and repurchase rates, and learns which product features drive demand to uncover valuable line extensi...0.00 reviewsBI & Decision Intelligence

Gender Pay EqualizerLearns how the company implicitly values roles, tenure, education, and other factors; recommends pay changes to ensure equity across protected attributes like race and gender.0.00 reviewsHR & Employee Support

Price OptimizerLeverages historical variation in prices to learn buyers' price response; automatically removes seasonality, regionality, outliers, and macro-economic effects to reveal price el...0.00 reviewsBI & Decision Intelligence

Pricing for Well Principled

Contact Well Principled for current plans, volume pricing, and enterprise terms.

Strategic Spend AllocatorLearns how productive each P&L is with R&D and promotion/advertising dollars; recommends optimal total spend and right-sized return-maximizing investments for each division, wit...

Starting price: unknown

New Product LauncherExtracts maximum value from test-market data; forecasts trial, habituation, and repurchase rates, and learns which product features drive demand to uncover valuable line extensi...

Starting price: unknown

Gender Pay EqualizerLearns how the company implicitly values roles, tenure, education, and other factors; recommends pay changes to ensure equity across protected attributes like race and gender.

Starting price: unknown

Price OptimizerLeverages historical variation in prices to learn buyers' price response; automatically removes seasonality, regionality, outliers, and macro-economic effects to reveal price el...

Starting price: unknown

Trust profile

Security and compliance

No compliance claims have been published for this company.

Product portfolio

Markets

Data & Analytics3 People & HR1

Industries served

Company details Public record

Website: wellprincipled.com
Deployment

Online profiles4

LinkedIn X Crunchbase GitHub