Warmly

At the time that we approached Warmly, we wanted to get better at following up on web traffic, but it wasn't easy for us to do that. It wasn't happening frequently enough.

Wrapped around the RM role in Arc’s GTM team are:SDRs: The engine that drives the prospecting funnel for our relationship managers—responsible for cold outreach, managing inbound leads, handling referrals, etc.Client services: High-touch customer support that pairs one-to-one with RM’s, acting as frontline defense for customer issues and queries.Marketing: A team of one helping feed the SDR engine by owning social, search, PR, events and web.All three functions are focused on getting in front of the very best customers at the right point in their life cycle and then staying top of mind.Arc’s tech stack is critical to making this a reality:

The challenge with a lot of these tools, especially for a company like ours, is that we don't want to put in the time. We want to take it out of the box and have it doing what it's supposed to right away. I've learned to expect that not to be the case software typically works.