Vercel Inc.

At Wunderman Thompson Commerce & Technology we chose Contentful along with Next.js and Vercel in order to leverage the tools' robust feature sets and provide Hydrow with a headless stack that was not only fast but extremely scalable.

Reuben Kabel Senior Vice President of Engineering at HydrowAdditionally, because ISR inside of Next.js is so customizable, Hydrow has been able to build their dream authoring system: when authors press publish in Contentful, the Contentful webhook tells the Next.js frontend to re-cache the content by path. Both authors and users can see content delivered in realtime.Hydrow has also made some further tweaks to ensure that the Contentful webhook would only tell Next.js to revalidate content at the page level, to further improve performance.Copy link to headingPreview Environments for authors' workflowsThere was still a problem, though: how could authors see content updates in the CMS that weren’t yet published?Vercel allows for unlimited deployment environments on paid plans, each with their own unique environment variables (.env files). This means that Hydrow could create a separate Preview Environment just for authors, away from the endless clutter of developers but also a step below their production environment, showing them their unpublished Contentful content changes in realtime.

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