Unusual
Helps companies market to AI agents and models, ensuring prospects guided by AI buying decisions end up in the customer's pipeline rather than competitors'.
About Unusual
AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions.
Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings.
We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents.
Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the *why* behind each opinion gives us the ability to create targeted interventions that change them.
Products
Helps companies understand what AI models think about them and why, with research, positioning, and measurement interventions to make AI choose their brand.
Attribution and monitoring tool that ties efforts to real increases in leads and sales, tracking changes in AI perception, agent traffic, close rate, time-to-close, and lead gen...
Self-updating documentation for AI—a reference guide on the company's website to help agents find the information they need to recommend the company.
What customers say
Unusual surveyed AI models and created targeted content to address outdated perceptions of Reducto's enterprise readiness. Unusual reports that average enterprise-readiness scores rose from 18 to 54 out of 100 and…
Case study
Security and compliance
As reported by Unusual. Ask for audit reports before you buy.
- SOC 2Certified
- Access controls
- Encryption in transit
- Encryption at rest
- Logging and monitoring
- Vulnerability management
- Workforce confidentiality obligations
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