Surfer

), positioning themselves as authoritative voices and attracting backlinks.SERP analysis: They analyzed search result pages to model top-performing content, understanding ideal structure, depth, and missing angles.Google Docs integration: A newly implemented workflow allowed their team to write collaboratively while tracking SEO metrics in real-time.Client guest post optimization: TLG used NLP keyword optimization to ensure guest posts ranked—not just linked—boosting referral traffic for clients.The impact was twofold: TLG grew their own leads and reputation through content and transformed client outcomes by writing posts that drove sustained organic traffic, not just backlinks.13. AwardWallet earns 3M Google clicks and 46% traffic growth with smarter SEOAwardWallet, a loyalty rewards tracking platform, grew its organic search traffic by 46% in 12 months, reaching 2.92 million clicks from Google. Their success came from shifting to an SEO-first approach and using Surfer to modernize and streamline their blog strategy.The challengeEarly content was written based on internal priorities—not search behavior. Blog posts lacked keyword research, semantic optimization, and often cannibalized each other. Manual SEO processes also slowed content production.Steps takenOptimizing existing content: Articles like

Although it doesn't require a drastically different SEO strategy, CBD is a competitive industry and also falls under the health niche, a YMYL category in Google's search quality rater guidelines document.

Retention and keeping customers satisfied with great products and customer service will win them half the battle.