Surface Labs
Applied AI lab building a marketing operations platform (Lead Operations Center) for B2B marketing teams. AI agents handle leads from capture to conversion.
Where Surface Labs ranks
Current edition · updated Oct 20, 2026About Surface Labs
Surface Labs helps B2B companies capture, qualify, and convert inbound leads through intelligent contact forms. We replace tools like HubSpot Forms, Zapier, and Chili Piper with a single platform that embeds on any site with one line of code.
Our AI agents handle lead capture, enrichment, routing, follow-up, and CRO testing — automating what used to require full marketing ops teams. Customers see a 30% lift in conversions in under 2 weeks, and our partial response capture feature collects 50% more emails from form drop-offs.
Products
Lead Operations Center platform that plugs into website and CRM, segments visitors in real time, and runs AI-driven campaigns to convert 30% more leads into demos.
In-app AI assistant with persistent chat history.
Tracks how a brand shows up across AI search engines.
MCP server moved to /mcp with OAuth 2.1 authorization for the Anthropic directory, providing tools for form generation, lead import, analytics, and team management.
What customers say
“We used Typeform in the early days. It was great but you can tell when a company outgrows it. Surface gives us the mechanics we liked from Typeform, but with enterprise-grade control over brand, format, and functionality.”
“Whenever I had a feature request, the Surface team would update me throughout the process and follow up after launch to make sure everything was working correctly. It really feels like a white-glove experience.”
“If we turned off Surface tomorrow, we'd lose a lot of inbound. We're almost entirely inbound-driven, so Surface is a critical part of how we operate.”
- Surface
Numbers Station uses Surface for visitor identification, partial-form capture, enrichment, and real-time Slack lead alerts. Surface reports a 30% pipeline increase from leads who did not submit a form and bookings from…
Case study - Surface
Valley implemented Surface Forms across its website to capture partial submissions, enrich leads, and route inbound demand. Surface reports a 35% lift in inbound conversions and growth from roughly 120 to more than 150…
Case study - Surface
Nextiva deployed Surface's customized forms, lead scoring, automated follow-ups, and landing-page tracking. Surface reports a 37% lift in conversions, 70% more emails collected, and interaction tracking across more than…
Case study
Security and compliance
As reported by Surface Labs. Ask for audit reports before you buy.
- SOC 2 Type IICompliant
- SSO
- Audit Logs
- SSRF Guard
- API Rate Limiting
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