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Subsets

AI-driven retention automation platform purpose-built for commercial teams in consumer subscription businesses. Predict churn with AI, automate A/B tests, and increase LTV without engineering support.

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About Subsets

Subsets is the leading lifecycle growth platform for consumer subscription teams.

We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support.

Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst.

Subsets has raised $6.1m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen.

Products

  • Predict

    CRM & Revenue Operations

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    Predict your most important audiences across your subscription lifecycle with AI.

  • Experiment

    CRM & Revenue Operations

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    Easily run experiments and automate results analysis across your key metrics.

  • Automate

    CRM & Revenue Operations

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    Turn successful retention strategies into automations that actively engage and retain subscribers.

What customers say

“We have had a great experience working with Subsets to manage churn and retention in our subscription business. The platform helps us take a proactive approach, continuously introducing new initiatives to optimize our retention strategies.”
CustomerSubsets customer
“The depth and breadth of the results analysis we can generate from Subsets have been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.”
CustomerSubsets customer

  • Hearst used Subsets to identify subscribers resembling past churners and test proactive emails before introductory prices increased. Subsets reports retention lifts of 3.4 percentage points at Times Union and 2.3 points…

    Case study

  • DailyMail+ used Subsets to test a 40% subscription price increase and measure retention and revenue effects. Subsets reports a forecast 32% lift in customer lifetime value after three years, not a realized three-year…

    Case study

  • The Independent used Subsets to test a personalized email flow across separate subscriber audiences. Subsets reports a 3.9-percentage-point retention increase in one audience and a 6.1-point decline in another, showing…

    Case study

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