“Understanding our customers requires a ton of data at scale. It’s important that we can examine, analyze, and activate that data to make decisions more easily. Linda West Vice President of Business Systems, Indeed Chapter 2 How Salesforce Helps Indeed Agentforce helps employers resolve onboarding issues faster to speed up job postings. Agentforce, the agentic layer on the Headless 360 platform, provides trusted, 24/7 support for employers onboarding to the Indeed platform for the first time, as well as those already using it. Agentforce autonomously answers verification questions, resolves issues, and handles administrative tasks — drastically improving efficiency and productivity. Because Agentforce can reason across Indeed’s comprehensive data, it’s more powerful than Indeed’s traditional chatbot. With unified data in Data 360, Agentforce can pull information from all of Indeed’s different systems and formats — including unstructured data like articles on updating a job posting, and structured data, like an employer’s job posting history or account status.”
Salesforce Launches Agentforce and Slack CRM for Indonesian SMEs
Salesforce announced the expansion of its AI capabilities for small and medium-sized enterprises (SMEs) in Indonesia, introducing Agentforce into its Salesforce Suites and launching Slack CRM. The initiative aims to improve SME productivity by embedding AI directly into existing workflows for tasks such as email drafting, customer activity tracking, and data summarization. These capabilities are available within the Salesforce Suites ecosystem and do not require additional configuration or fees. Slack CRM allows businesses to manage contact and deal information directly within Slack using Slackbot, supporting integrated customer relationship management for growing businesses.
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Research
Salesforce Research Highlights AI Adoption Challenges in Singapore
Salesforce published research conducted in partnership with YouGov revealing an AI adoption paradox among desk workers in Singapore. While Singaporean workers express lower skepticism toward AI than the global average, they report lower daily usage. The research identified that unsuccessful corporate AI rollouts, characterized by generic outputs and lack of business context, are primary barriers to adoption. The findings emphasize the need for organizations to transition from generic AI tools to contextual, trusted AI experiences integrated into daily workflows to achieve competitive advantages in the regional market.
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K.W. Metal Work Deploys Agentforce, Salesforce Launches SME AI Tools
K.W. Metal Work, a Thai agricultural machinery manufacturer, implemented Salesforce Agentforce to provide 24/7 service for its customer base of over 20,000 farmers. By integrating Agentforce Service, MuleSoft, and Data 360, the company can now process over 7,000 product configurations to provide real-time, automated technical recommendations. Additionally, Salesforce introduced new AI capabilities within its Salesforce Suites—including Free, Starter, and Pro versions—enabling small businesses to use automated email generation, data summarization, and Employee Agents. A new Slack CRM integration was also launched to allow small businesses to manage lead and customer data directly within Slack.
