Salesforce is the company behind Agentforce, the AI agent platform that delivers 24/7 autonomous support at enterprise scale.
This is the broad commercial model reported for Salesforce. Product-level terms are listed below when available.
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Salesforce announced the expansion of its AI capabilities for small and medium-sized enterprises (SMEs) in Indonesia, introducing Agentforce into its Salesforce Suites and launching Slack CRM. The initiative aims to improve SME productivity by embedding AI directly into existing workflows for tasks such as email drafting, customer activity tracking, and data summarization. These capabilities are available within the Salesforce Suites ecosystem and do not require additional configuration or fees. Slack CRM allows businesses to manage contact and deal information directly within Slack using Slackbot, supporting integrated customer relationship management for growing businesses.
Salesforce published research conducted in partnership with YouGov revealing an AI adoption paradox among desk workers in Singapore. While Singaporean workers express lower skepticism toward AI than the global average, they report lower daily usage. The research identified that unsuccessful corporate AI rollouts, characterized by generic outputs and lack of business context, are primary barriers to adoption. The findings emphasize the need for organizations to transition from generic AI tools to contextual, trusted AI experiences integrated into daily workflows to achieve competitive advantages in the regional market.
K.W. Metal Work, a Thai agricultural machinery manufacturer, implemented Salesforce Agentforce to provide 24/7 service for its customer base of over 20,000 farmers. By integrating Agentforce Service, MuleSoft, and Data 360, the company can now process over 7,000 product configurations to provide real-time, automated technical recommendations. Additionally, Salesforce introduced new AI capabilities within its Salesforce Suites—including Free, Starter, and Pro versions—enabling small businesses to use automated email generation, data summarization, and Employee Agents. A new Slack CRM integration was also launched to allow small businesses to manage lead and customer data directly within Slack.