Sailthru
Cross-channel personalization and email marketing platform built for media, publishing, and retail brands, owned by Zeta Global. Helps build long-term customer relationships through consistent and relevant messaging throughout the customer lifecycle.
Where Sailthru ranks
Current edition · updated Oct 20, 2026About Sailthru
Cross-channel personalization and email marketing platform built for media, publishing, and retail brands, owned by Zeta Global. Helps build long-term customer relationships through consistent and relevant messaging throughout the customer lifecycle.
Products
Unified data and AI platform across all marketing channels, combining paid, owned, and earned media with real-time signals for customer acquisition, growth, and retention.
Enterprise email service provider combining real-time identity, embedded intelligence, and agentic AI for personalized email and mobile experiences.
Unifies fragmented customer data into real-time, activation-ready profiles using a proprietary identity graph.
Identity-powered activation DSP that maximizes ROI by engaging people across every channel using AI, real-time data, and omnichannel precision for acquisition and campaign execu...
Turns anonymous web traffic into targeted, addressable audiences for publishers.
AI-powered customer loyalty programs to power loyalty and build lifetime customer engagement.
AI agent built for marketers, powered by proprietary data, contextual intelligence, and seamless integration with the Zeta Marketing Platform.
Orchestrates dynamic, data-driven customer journeys with coordinated email, SMS, mobile push, in-app, and web campaigns.
What customers say
“Reusable templates: To save time and ensure design consistency, Zeta created flexible, reusable Halloween email templates for global use.”
“Smarter engagement: Data showed the top three CTAs drive most clicks, reinforcing that focused, compelling content outperforms cluttered layouts.”
“Striking visuals & tone: Bold imagery and a moody backdrop captured the spirit of an Irish Halloween, paired with playful, informative copy that evoked festive energy.”
- Zeta Marketing Platform (ZMP)
Sallie Mae replaced outsourced lead generation with ZMP’s self-service model. Zeta reports more than $1 million in technology licensing and agency savings and a 95% increase in speed to market for business-as-usual…
Case study
Security and compliance
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Sailthru hasn't published certifications or security practices that we could find. Ask their team for audit reports.
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