Roger

Roger is an AI-powered sales automation platform that functions as an autonomous AI Sales Development Representative (SDR). It automates outbound sales processes by identifying prospects, writing personalized emails, and booking meetings to reduce SDR management overhead.

About Roger

💼 Augment builds AI-powered tools to automate company operations, starting with Roger—an intelligent CRM that acts as your AI-powered sales team. 💼

🚀 Built by experienced founders and backed by Y Combinator, Augment is redefining sales automation with AI-driven workflows that handle prospecting, outreach, and deal management—so businesses can scale effortlessly.

How it Works –

Roger, Your AI-Powered CRM

📊 A CRM That Works for You

Unlike traditional CRMs that require constant manual updates, Roger actively manages your sales pipeline. It tracks interactions, follows up with leads, and keeps your team focused on closing deals instead of admin work.

🤖 AI-Powered Outreach & Engagement

Roger automates lead generation and crafts personalized outreach messages across email, LinkedIn, and other channels. It continuously refines its approach based on engagement data to increase conversions.

🎯 Smart Deal Management

Roger qualifies leads, schedules follow-ups, and moves deals through your pipeline automatically. It ensures your team never drops the ball on a potential customer.

📈 Seamless Integration & Insights

Roger syncs with your existing tools, updating your sales data in real-time. AI-powered analytics provide actionable insights, helping teams optimize sales strategies. By automating tedious sales tasks and making CRM proactive instead of passive, Roger turns AI into your most efficient sales teammate—helping businesses close more deals, faster.

Products

  • Roger

    Sales Agents & OutreachFrom $800/month

    View product

    A fully managed AI SDR service that handles prospecting, personalized email writing, and meeting booking.

  • CRM

    CRM & Revenue Operations

    View product

    A customer relationship management tool integrated with the Roger platform for managing sales interactions.

Security and compliance

As reported by Roger. Ask for audit reports before you buy.

  • SOC 2Compliant
  • End-to-end encryption
  • Multi-factor authentication
  • Regular security audits
  • Penetration testing
  • Access controls
  • Continuous monitoring

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