RetailNext, Inc.

RetailNext's advanced suite of shopper journey analytics, covering the full path of a shopper in-store, delivers deep insights into how customers shop and interact with our product, fixtures, and in-store technology. This technology allows us to continually test, measure and optimize our business in near real-time. RetailNext has been great to work with as we have rolled out their technology and we look forward to our continued partnership.

We have combined the full suite of data from RetailNext with our operational data from other systems to provide actionable insights to our brand partners at every shop in shop. Not only are we benefiting from the data internally to optimize in-store operations, but the many brands we work with access ezInsights through a portal to make data-informed decisions about their businesses to improve performance.

It’s one thing to measure the impact of digital campaigns on a website - you have access to several online metrics to indicate the performance. It becomes more challenging though when you’re measuring the impact of digital campaigns on driving bodies into the store, there are very few tools for that, and even fewer that are privacy-friendly. It’s almost impossible at times to get clear, sound, and comprehensive data on how a campaign like that is performing. So the idea of using store traffic as a layer of measurement for marketing campaigns made perfect sense to us.