Motives
Motives is an AI-powered qualitative research platform that transforms interviews into actionable insights.
About Motives
Motives is a team of AI agents that runs qualitative research projects for consumer brands: moderating and analyzing video interviews to help brands understand consumer preferences and test new ideas, in hours instead of weeks.
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AI-powered qualitative research platform that conducts up to 60-minute in-depth video interviews with real consumers, performs cross-analysis, and delivers actionable insights w...
What customers say
“Motives is an amazing blend of depth and speed. It lets us get a rich understanding of consumers but at a speed that matches how fast we move.”
“Motives is the best way to get useful consumer insights - it should be part of every marketers toolkit.”
“With Motives, not only do we get insights quicker, but we get a richness of open and honest responses because people aren’t speaking to a human. Plus, the ability to go back into each one of those interviews and ask the AI Researcher probing questions means we keep going back to the source material time and again and again and again. Even now, three months after some studies, we're still going back.”
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