Lily

Lily AI has become a core part of how we manage and scale our product content at M&S. From setting up new items to optimising for Google, the platform delivers across the board. It's already making a measurable difference to our efficiency and our commercial performance.

Lily AI helps us turn product content into a performance and AI discovery advantage, improving how our brands perform across Google, Meta, and emerging AI recommendation surfaces, from stronger paid media efficiency to category-leading visibility in LLM-driven discovery.

Working with Lily AI helped us strengthen the product data in our Google Merchant Center feed. After enriching that content, we saw meaningful performance improvements.