Cloud point-of-sale, inventory, payments, and retail management platform powering businesses in over 100 countries.
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Lightspeed Commerce has launched a new integration with the Meta Conversions API for its retail platform. This feature allows brick-and-mortar retailers to sync in-store point-of-sale transaction data directly with Meta to measure how digital advertisements on Facebook and Instagram influence physical store purchases. By automating the sharing of transaction signals, the integration helps retailers optimize ad campaigns based on actual in-store revenue-driving results, eliminating the need for manual data exports and enabling deeper performance insights for both offline and omnichannel merchants.