Krea builds creative AI for generating, editing, and enhancing visual media. Branded as a creative AI suite for images, video, and 3D assets, it serves over 30 million users across 191 countries.
This is the broad commercial model reported for Krea. Product-level terms are listed below when available.
Trust profile
No compliance claims have been published for this company.
Designer Taskin Goec utilized Krea to design and stage a fully digital fashion collection, titled BLACK EYE, for an event at Berlin Fashion Week. The collection, consisting of 25 looks, featured no physical garments; instead, the items were presented via large-scale screens that showcased detailed, AI-generated imagery and synthetic models. This event demonstrated a workflow where fashion collections can be conceptualized and presented through digital tools before physical production, allowing for detailed visual presentations that traditional runway shows cannot replicate.
Krea has launched Seedream 5.0 Pro, a new image generation and editing model developed by ByteDance. As an official launch partner, Krea has integrated the model into its creative suite. Seedream 5.0 Pro introduces web-search-augmented generation, allowing the model to reason through instructions and perform searches to improve image accuracy. Supported features include text-to-image generation, structural preservation for image editing, multi-image blending, and batch generation capabilities for creating consistent brand systems or storyboards.
The company released a technical report for Krea 2 (K2), a new series of open-weights text-to-image foundation models. Krea 2 models are designed for creative exploration with a focus on stylistic diversity and user control. The release includes the K2 Raw and K2 Turbo model weights and code under a permissive license. The report details the company's data curation pipeline, which excludes AI-generated content, as well as architectural improvements such as grouped-query attention and gated sigmoid attention, aimed at enhancing training stability and output flexibility.
Krea has introduced 'Generative Sliders' for the Krea 2 image generation tool. These controls allow users to adjust image intensity, complexity, and movement parameters directly before generating an image, without needing to rewrite the underlying prompt. The feature includes multiple 'creativity modes' for model interpretation and a 'random' mode for rapid exploration of different visual settings. These sliders are designed to provide more precise control over the creative output while maintaining the core intent of a user's prompt.