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Freshpaint
Healthcare marketing performance and compliance platform that helps organizations use modern analytics and advertising while protecting patient privacy.
About Freshpaint
Healthcare marketing performance and compliance platform that helps organizations use modern analytics and advertising while protecting patient privacy.
Products
Privacy-first audience targeting solution that builds compliant lookalikes, retargeting lists, and exclusion audiences using first-party data.
Self-hosted streaming platform that replaces YouTube, Wistia, and other third-party players with a compliant, embedded video experience for healthcare.
Optimize marketing for patient visits rather than form fills using attended appointment data.
A privacy-first data platform for healthcare marketing that unifies marketing data, enforces privacy at the source, and connects performance to real patient outcomes.
Automatically syncs clean, compliant behavioral data into existing data warehouses like Snowflake, BigQuery, Redshift, Postgres, Azure, and S3 without manual ETL.
One dashboard with every channel's performance and real ROI metrics.
See every tracker on your site and identify compliance risks.
Consent management that enforces preferences at the data layer.
Measure what users actually do, not just what they view on your site.
Helps patients find the nearest location.
What customers say
“Freshpaint's Web Tracker Manager helps us ensure there aren't trackers on our site that could share sensitive information about our visitors.”
“Freshpaint helped us go from flying blind to optimizing everything. We finally had the data we needed to prove the value of digital advertising. It’s been a game-changer for us.”
“Freshpaint has enhanced our reporting, our tracking, and ultimately what we're doing in terms of marketing strategy.”
- Case study
OrthoCarolina implemented Freshpaint to restore compliant tracking, reconnect advertising integrations, and optimize toward booked appointments. Freshpaint reports an 80% reduction in cost per lead and a booking-flow…
Case study - Freshpaint Platform
vybe urgent care implemented Freshpaint’s Healthcare Privacy Platform to replace native advertising trackers and control which data reaches ad platforms. Freshpaint reports more accurate marketing KPIs and improved…
Case study - Freshpaint Platform
BU Dental deployed Freshpaint’s Healthcare Privacy Platform to continue using Google Analytics, Google Ads, and Meta while controlling shared data. Freshpaint reports that dental implant acquisition costs fell from $13…
Case study
Security and compliance
As reported by Freshpaint. Ask for audit reports before you buy.
- SOC 2 Type IICompliant
- HIPAACompliant
- HITRUST CSFIn progress
- Data Processing AgreementCompliant
- Business Associate AgreementCompliant
- Encryption-at-rest
- Encryption-in-transit
- Vulnerability management program
- Security awareness and training program
- Endpoint security and device management program
- Access log management
- Automated account management
- Logging
- Virtual Private Cloud
- Traffic filtering
- Web Application Firewall
- Code analysis
- Software Development Lifecycle
- Incident response
- Penetration testing
- Employee training
- Endpoint detection and response
- Mobile device management
- Threat detection
- Status monitoring
- Cyber insurance
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