Ethena

Ethena’s platform is very easy to use. We regularly pull reports to check on completion status, automate sending targeted reminders, and evaluate whether to send out additional training content. It’s intuitive and easy.

mentality? For employees and compliance officers alike, traditional compliance training feels generic, outdated, and uninspired. But what if it didn’t have to be that way? At Compliance Week, Roxanne Petraeus, our CEO, and Darryl Cyphers Jr., Senior Director of Legal Compliance at Klaviyo, sat down to talk about how Klaviyo took a fresh, employee-centric approach to compliance — one that’s thoughtful, specific, and actually effective. About Klaviyo Darryl Cyphers Jr., Sr. Director of Legal Compliance @ Klaviyo Klaviyo is a leading marketing automation platform that empowers businesses to deliver personalized experiences through email, SMS, and other owned channels. Designed for e-commerce brands and online retailers, Klaviyo helps companies grow by making it easy to build targeted campaigns, segment audiences, and analyze performance — all powered by real-time customer data. Darryl joined Klaviyo in October 2021 as Director of Legal Compliance, and was recently promoted to Sr. Director. Previously, he worked in Risk Management at Google and Integrity & Compliance at Snap. The problem: compliance training that doesn't reflect the company When Darryl joined Klaviyo, he was the first compliance hire. There wasn’t a code of conduct or a training program in place, so he played it safe by partnering with a legacy training vendor that had been in the business for decades. The result was a generic, outdated experience that didn’t reflect Klaviyo’s culture:

And leadership sees that we’re building a culture of integrity.