Eagle Eye

An AI-driven loyalty and promotions technology company providing an API-first, cloud-native platform for retail customer engagement and personalization.

Where Eagle Eye ranks

Current edition · updated Oct 20, 2026

About Eagle Eye

An AI-driven loyalty and promotions technology company providing an API-first, cloud-native platform for retail customer engagement and personalization.

Products

What customers say

“We introduced personalisation and gamification through Clubcard challenges to over 10 million customers, and that had a great effect. There was a really, really strong response to that, and that was just another example or iteration of our continuous move towards greater personalisation through the Clubcard.”
CustomerEagle Eye customer
“Our ambition is to transform how our much-loved brands can deliver a more personalised experience for customers. With our new partnerships with dunnhumby and Eagle Eye, we can better help our customers however, whenever and wherever they shop with us.”
CustomerEagle Eye customer
  • AIR Platform

    Giant Eagle migrated myPerks to Eagle Eye AIR for real-time rewards and more flexible personalized promotions. Eagle Eye reports 53,000 additional loyalty households and 20–25 million personalized offers delivered…

    Case study
  • EagleAI

    Tesco uses EagleAI to assign personalized Clubcard Challenges. Eagle Eye reports that the latest campaign targeted 10 million members, with 76% of challenge-page visitors becoming players and 62% of players earning their…

    Case study
  • AIR Platform

    ASDA used Eagle Eye’s AIR platform to support its cashback-based ASDA Rewards program. Eagle Eye reports a 12-week launch and 6 million active members within 18 months.

    Case study

Security and compliance

As reported by Eagle Eye. Ask for audit reports before you buy.

  • SOC 2Certified
  • ISO/IEC 27001Certified
  • 24/7 Security Operations Centre (SOC)
  • Third-party security audits
  • Vulnerability monitoring

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Latest updates from Eagle Eye

Partnership

Eagle Eye Partners with Playable to Add Gamification to Loyalty Programs

Eagle Eye has entered into a technology partnership with Playable, a marketing gamification platform. The collaboration integrates Playable's gamification technology with Eagle Eye’s loyalty and promotions platform, allowing retailers to incorporate interactive elements like challenges and games into their loyalty programs. This integration is designed to increase customer engagement across web, mobile, and in-store channels, while assisting retailers in gathering first-party data for personalized marketing.

PartnerPlayable
Partnership

Eagle Eye Partners with Flybuy for Real-Time Location-Based Loyalty Integration

Eagle Eye has formed a strategic partnership with Flybuy, an AI-powered location technology provider. By combining Eagle Eye's loyalty and personalized offer engine with Flybuy's real-time location and order readiness intelligence, the partners aim to provide retailers and restaurants with integrated, context-aware customer experiences. The collaboration enables businesses to trigger personalized loyalty rewards and promotional offers based on specific customer location events, such as arrival at a store or pick-up readiness.

PartnerFlybuy
Partnership

Eagle Eye and Deloitte Digital Central Europe Announce Strategic Loyalty Partnership

Eagle Eye has formed a strategic alliance with Deloitte Digital Central Europe to help retailers modernize their loyalty ecosystems. The partnership combines Eagle Eye's promotion and loyalty technology platform with Deloitte’s expertise in digital consulting and implementation. The collaboration aims to assist enterprise retailers in replacing legacy systems, consolidating promotional tools, and accelerating the deployment of AI-driven, personalized customer engagement strategies at scale.

PartnerDeloitte Digital Central Europe