Eagle Eye

We introduced personalisation and gamification through Clubcard challenges to over 10 million customers, and that had a great effect. There was a really, really strong response to that, and that was just another example or iteration of our continuous move towards greater personalisation through the Clubcard.

Our ambition is to transform how our much-loved brands can deliver a more personalised experience for customers. With our new partnerships with dunnhumby and Eagle Eye, we can better help our customers however, whenever and wherever they shop with us.

Ten years ago, loyalty programs were based on plastic cards and paper vouchers – they were cumbersome to use for customers and our business, the technology that Eagle Eye provides has helped transform how we can reward and recognize our customers in real-time.