Group chat platform for playing games, chilling with friends, and building communities with voice, video, text, streaming, and built-in activities.
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Discord introduced Mission Quests, a new premium advertising format that integrates brands directly into interactive user experiences on the platform. The first campaign for the Sony Pictures film 'Resident Evil' involves an in-person activation at San Diego Comic-Con and a digital Quest on Discord where users complete challenges to earn rewards. This marks the first time Discord has extended a Quest campaign beyond its platform into a physical environment, designed to drive user engagement beyond traditional static advertising.